Notes On Binary Opposition

In this lesson I learnt about binary opposition and how one thing cannot exist without the opposite for example love and hate or hot and cold. I learnt that all people have different views and preferences as I prefer hot to cold and others prefer cold to hot and it all depends on what experiences we have had. Also people look at the meanings of words differently for instance strong can be interpreted in two different ways strong physically or strong taste. Therefore people wouldn't prefer to have a strong tea or strong curry but they would prefer to be strong so it depends on the way people look at it through interpretation as well.

For home work we were asked to find a media test where binary opposition was found on the right there is two adverts one for Camp America and the other for Get Australia which are for summer camps and both use binary opposition -
As you can see there are the words "Work & Play" audiences wouldn't know what work was without play and vise versa. In addition, there is "travels and arrivals" People wouldn't know what Arrival was without Travel and the other way round.





We were given this sheet to understand more about Binary Oppersition now I know that we intepret things differently because of our culture and beliefs these are called ideological ideas.