Survey

This survey will help us evaluate our opening of the thriller because it will obtain opinions of people both out and in side our target audience.
The results:

This table compares what males and females thought the sub-genre of the film was however in the survey I worded the question wrong and asked what the thriller genre was which I was worried that would lead to some confusion for customers filling in the questionnaire. However the audience understood fine and answered at a staggering  68% for females and 80% for males. I think this could have been biased because we asked a lot of the students from our media class to fill in the survey.

This pie chart shows the ratio of males and females that took the questionnaire. As 60% were male and 40% were female, it suggests that the survey could have been biased. This is probably because we posted it on twitter and Facebook so we could not choose who to take the survey. This means that if we had more time we could have gone out to a busy high street and asked people to fill in the quick survey after watching the opening sequence on an iPad. This is because in order to fill in in the survey people are required to watch the thriller first. Even though this would be time consuming at a possible four minutes survey for each person it would have given us more equal results as we could of chosen how many males to ask and how many females to ask.

These two pie charts show the differences between age and gender who took the questionnaire. On one hand males aged 10-20 were 35% but on the other hand there was 45% of females of this age which suggests that younger audiences have answered as they are more frequent users of Facebook and twitter. Furthermore, there is 30% of males aged 21-30 whereas there is 25% of females of this age. This could suggest that more males are interested in thrillers at this age. There are 16% males aged 31-40 however there are 15% of females of the same ages. Thus this could mean less people are into thrillers Facebook and twitter at this age. There is an equal amount of 41-50s for both males and females at 11%. This could mean less people like thrillers at this age. There is 8% males of ages 51+ that took the questionnaire and 4%  of females. This all shows a negative correlation because as the ages decreases so does the interest in our product.However as shown from the bar chart below which compares males and females that would like to carry on watching the film. It suggests that males are significantly more likely to continue watching  which means we could expand our target audience to 21-40 from 15-30 as it was before therefore we have a broader target audience of 15-40.

This shows that more males wanted to carry on watching the film than females this is probably because males prefer thrillers and females prefer rom-coms. also our actor is male which encourages more males to like the film as it is connoting that males are more dominant. 

The fact that the highest percentages are for ethnicity means we have put enough mise en scene symbolizing the characters ethnicity of being Russian into the opening sequence. For example the Russian vodka, the flag, and the hat all represent that the character is of a Russian origan. I also think our actor has a European look to him which adds to the symbolic effect especially when he creates the diegetic dialogue of the Russian words that translate to "yes I've got it" referring to the brief. All of these are signs of the the characters ethnicity which our audience understood.

I think I worded this question wrong and should have asked why the person thought that it was the representation they had chosen. However, what we plan to do is upload the final cut to YouTube and ask for peoples comments to see what people really think about the opening  sequence to our action thriller The Brief.

Once again I feel this is quite bias because we encouraged a large amount of students from our media class to fill the survey in . However I still think that others who filled in the survey thought it was a 15 because it has vodka, guns and Russians involved and Russians are usually stereo-typically associated with  spy's. Also the red titles are symbolic to danger and violence which means this is indexically consistent to the rest of the film.

Lastly there is a huge difference between those who thought that it was original compared to those that though it was cliche. This may have been because some people may not have understood the term cliche. Therefore, throughout the survey I could have used too advanced terminology for people that do not study media.

these two graphs are in answer to the question do you think the music is suitable? This shows that 19% females did not think it was suitable and 81% did think it was suitable. Whereas 13% males did not think it was suitable and 87% did think it was suitable. This suggests that the music was suitable because the majority of our target market thought they were.